| Our Footprints are the impressions we leave on the earth, a unifying symbol of its people, and a trail for future generations to follow. In our society today, we're not always proud of our footprints. So we want to leave A Better Footprint.
WHY DID WE FOUND ABF? Specifically, A Better Footprint was founded to help some of the world's poorest artisans and farmers. We strive to create a positive impact, or footprint, on the community level and create trails of hope for future generations, especially in some of the world's poorest countries. HOW DO WE ACCOMPLISH OUR MISSION? We accomplish this through Fair Trade sales and education. Our commitment to sustainability also shows that while we want the human impact of our company to be great, we try to reduce our environmental footprint by offering eco-friendly products and being "green." WHO ARE WE? A Better Footprint is comprised of a diverse volunteer Board of Directors. We are all united by our passion for doing good, and bringing the world closer to make global friendships. WHAT IS FAIR TRADE? Basically speaking, fair trade is treating human beings like human beings when engaging in global trading practices. But it's so much more. We invite you to learn about this life-changing movement. "When you saw only one set of footprints in the sand, it was then that I carried you..." -Footprints Parable |
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